Sad Day for the Design World

As I sat in the Apple Store waiting for my appointment at the Genius Bar, I observed the throngs of people buying and playing with all things Apple. The shopping mall was empty but this store must have had 200 people in it. These people were not technology elitists but kids, grandparents and even people that looked like extras from Jersey Shore. This was a Tuesday at 3PM! For years I had “fought for the mac” and bemoaned Apple’s slide in market share or the Wintel lock on the computer industry. Now Apple had arrived and was a household name. Brilliant, visionary design was accessible to the masses. William Morris’ dream of affordable design for the common man had become a reality. I grumbled slightly because I was 10 minutes past my scheduled appointment and my elite club as a Mac user was not so elite any more. Success has brought some drawbacks that I needed to live with.


Then I got the news. There is a song by Baz Luhrmann called Everybody’s Free (To Wear Sunscreen). A line in the song says…”The real troubles in your life are apt to be things that never crossed your worried mind; the kind that blindside you at 4pm on some idle Tuesday.” Well it was a Wednesday not a Tuesday. Steve Jobs was stepping down as CEO of Apple. Whatever Steve has, has taken its toll and he can no longer perform his duties of CEO. The guy that brought us the Mac, ipod, iphone, ipad and brilliant, visionary, revolutionary design is sick and can no longer perform his duties. This after he just recently announced his plan for a fantastic new headquarters in Cupertino. Get well Mr. Jobs. The design world misses you already.

Free (To Wear Sunscreen) by Baz Luhrmann

Steve Jobs presentation to Cupertino City Council

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